SHOP! Project brings Lifestyle, Fashion and Design together in an architectural installation where architects have the opportunity to take over the public spaces of one of Hong Kong’s largest shopping malls to showcase their ideas during  May 2014.

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This project intends to reflect the mall’s identity and history to mark their 25th Anniversary; creating innovative and thought provoking displays, demonstrating that Architects can work at any scale, from something as small as an exhibition installation to something as large as an entire building.

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There are 7 installation locations in Pacific Place with 7 different themes to be responded to. The themes include Hall of Fame, 5 senses and etc.